Calculate your minimum break-even ROAS multiplier and maximum allowable CPA from per-order unit economics.
Enter your Average Order Value (AOV) and variable order costs to find your exact Break-Even ROAS and maximum CPA.
Simulate bundles or upsells to see how higher AOV lowers your break-even ROAS.
Break-Even ROAS
1.68x (168.1%)
You can spend up to BDT 47.60 per order (Max CPA) to break even
Max Allowable CPA
BDT 47.60
Contribution margin per order
Contribution Margin %
59.5%
Total variable cost: BDT 32.40
Target ROAS (15% Net Margin)
2.25x
224.7% ROAS required
Target CPA (15% Net Margin)
BDT 35.60
Keeps BDT 12 profit/order
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