Calculate Return on Ad Spend, break-even ROAS threshold, and net profit after COGS and ad spend.
Enter your ad spend, attributed revenue, and COGS percentage to measure ROAS and net campaign profit.
Simulate landing page CRO improvements or creative fatigue at the same ad spend.
Return on Ad Spend (ROAS)
4.00x (400.0%)
Break-even ROAS is 1.54x at 65% contribution margin
Net Campaign Profit
BDT 3,500
After COGS, ad spend & BDT 500 overhead
Break-Even ROAS
1.54x
Minimum ROAS before losing money
Cost Per Acquisition (CPA)
BDT 12.50
Avg Order Value: BDT 50
Net Marketing ROI
116.7%
Net profit / total marketing investment
Calculate your minimum break-even ROAS multiplier and maximum allowable CPA from per-order unit economics.
Calculate blended and paid acquisition cost per new customer, LTV:CAC ratio, and payback period.
Calculate gross profit, net profit, and profit margins from your revenue and operating expenses.
Break down annual revenue targets into monthly, weekly, and daily sales quotas and required pipeline.
